About Me
Hi there! I’m Jamie Whiffen, and I’d love to share my story with you.
2006
Discovering YouTube as A Twelve-Year-Old
Picture this: a curious 12-year-old me, sitting at my parent’s PC, completely fascinated by this new platform called YouTube. It was 2006, and the internet was a bit like the Wild West—YouTube was a place for funny videos and I just loved it, it showed me things I just couldn’t ever see on TV. I started dabbling with videos with my dad, I recorded magic tricks, and even downloaded (pirated if I’m totally honest, lol) visual effects software so that I could create a 10-second video of me wielding a lightsaber.
A few years later something happened that changed everything. A couple of my friends discovered a game called Minecraft, well before it became the global phenomenon we know today. Watching them record and share their gameplay ignited a spark in me. Armed with nothing but a shaky PS2 microphone and the popular HyperCam 2, I decided to jump in. My first video was far from perfect—I was nervous, sweating, and the quality was, let’s say, “authentically amateur.” But none of that mattered. I was hooked. If you really want to watch it, you can enjoy laughing at me here.
2011
Riding the Wave & Growing My YouTube Channel
What started as a hobby quickly became a passion. Every day after school, I’d rush home, excited to create and share something new. I delved into learning about video editing, designing thumbnails, and understanding what made viewers click. I discovered the power of storytelling and how the right idea at the right time could captivate an audience.
By tapping into popular trends and creating gaming videos around them, I watched my channel, “Whiffen,” grow to just under 100,000 subscribers. My biggest video of all time was over 8 million views before it sadly got copyrighted and taken down! I couldn’t believe that something I loved so much could resonate with so many people. And when I realized I could earn money doing this, it was a game-changer for me as a teenager.
2014
A Detour that I Regret
Despite the success, my school had expectations of all their students to go to university which had a strong pull. Like many others, I felt the pressure to “follow the traditional path,” which led me to university to study media. However, it didn’t take long for me to realize that this wasn’t where I was meant to be. The lectures echoed knowledge I had already gained through real-world experience on YouTube. My channel began to stagnate due to inactivity.
2017
Joining a YouTube Agency in London
After graduating, I ventured into the corporate side of YouTube, joining Little Dot Studios in London. There, I managed YouTube channels for well-known figures like Gordon Ramsay and worked on channels like “Supernanny” and “The Graham Norton Show” with talented teams that taught me a lot about the business side of YouTube.
This period was enlightening. I gained a deeper understanding of the technicalities behind content creation, such as copyright laws and ad monetization. But something was still off. The creativity and freedom I once enjoyed were confined within corporate structures. I missed the thrill of creating content and wanted something more balanced between the creative and financial side.
2020
Joining a TikTok Agency
Seeking a fresh start, I joined Fanbytes, a cutting-edge TikTok agency. It was an exciting time as the platform was booming, and the possibilities seemed endless. I worked on influencer campaigns, connecting huge internatonal brands with TikTok creators.
Seeing the impact of short-form content and the opportunities it presented was incredible and was another skillset I had developed alongside my knowledge of longform.
2021
Joining Ali Abdaal’s Team as his YouTube Producer
Ali Abdaal was living the lifestyle that I wanted, he was my favourite YouTuber at the time and he was looking to hire a YouTube Producer. Having admired his work and participated in his Part-Time YouTuber Academy, I felt this was a job I had to apply for. Joining his team as a YouTube producer was incredible as it was the perfect mix of creative and business that I was looking for.
As Ali’s Producer, I oversaw the entire end-to-end process of 50+ videos that gained 66,000,000+ views in just under a year. I designed all the titles and thumbnails and as the producer, managed the editing & scriptwriting team to produce Ali’s content.
One standout project was the “My Evidence Backed Skincare Routine” video which now has 8M+ views!
2022
Launching my own YouTube Consulting Business
With a wealth of experience under my belt, I was encouraged by team members to start my own YouTube strategy business when we were on a company retreat to Wales, a few short weeks later I ventured out on my own, aiming to help other creators navigate the ever-changing landscape of YouTube.
Today
Let’s Build your YouTube Together
Now, I dedicate my time to working closely with creators who are eager to share their stories with the world. I’ve worked with many huge YouTubers to increase their views and subscribers since 2022.
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Channels I’ve Worked With
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Let Me Help You in 15-Minutes
These one-off short calls are perfect for all YouTubers, just fill out the form below and I’ll be able to answer any questions you have and point you in the right direction.
These calls will give you a taste of what you could expect with long-term consulting with me.
Proven Strategies To Build A Sustainable Creator Business
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