How This YouTuber 23xed His Views With One Strategy

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🚀 Outlier of the Week

This YouTuber 23xed his views by taking cues from an outlier in his niche.

Here’s why this packaging works so well:

• “Unlimited” promises abundance. Viewers are always compelled by one-time low effort -> high reward.
• “How To Grow More Than You Can Eat” almost guaranteed overachievement.
• Saving time and money are also implied in this title.

If you watch the two videos, the recreation of this video is far superior in production value and is far more condensed at 8 minutes compared to the original’s 18 minutes.

You get the information much faster and clearer, which I also think is a factor in why this video performed so well compared to their other videos.

If you’re not leveraging the data of other channels in your niche, then you’re likely just guessing and hoping something works. This isn't the best way to grow your channel once you start getting some traction.

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Let’s Talk About Efficiency vs. Effectiveness

Think of your YouTube channel as an orchard. When you start, you plant as many seeds (videos) as you can.

This is like uploading videos regularly to build your channel.

Here, efficiency, which in this case is making lots of videos, is important as you learn many of the skills needed to be a good YouTuber.

But once your trees start growing, just planting more seeds without seeing which trees give the best fruit is a waste. Instead, you should focus on the trees that give the most fruit. This is being effective.

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Why Effectiveness is Better:

Most YouTubers make many videos and don't look back to see which ones did well or which videos performed well on bigger channels with hundreds of videos.

This is a huge mistake as you have to learn from these past videos.

Trying to upload one video a week isn't helpful once you’ve gotten into the habit of making videos and sharpened your skill stack.

I truly think the answer for many of you who are struggling with growth is to be more careful about which video ideas you choose.

If you want the same effort to give you 10 times better results, you need to change something.

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Spend the next 30 minutes using 1of10.com (cheeky affiliate link, lol) or View Stats Pro, or even check out my tool, The Thumbnail Vault, to find videos in your niche that have performed.

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Good luck!

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My Favourite Things This Week

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Video I’m Watching…

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How I Make MrBeast's Videos - Fantastic video from Dan Mace who has worked with Mr. Beast to launch the Beast Philanthropy YouTube Channel. There are a lot of great tactics here from the production side on what it takes to produce a remarkable video.

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Tool I’m Using…

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The fastest way to automate your content workflow with AI - I’ve been using Castmagic for the past few weeks and it’s pretty cool! Castmagic is an AI-powered tool designed to streamline content creation from audio and video files.

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I’ve been using it to upload my podcast videos and let it transcribe and generate various content types such as blog posts, email newsletters, social media posts, video scripts, and more. As it’s using AI, you can change the prompts themselves to help refine the output, and it’s getting very good at saving me time. They have a free trial so you can give it a whirl and see if it fits in your workflow.

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Articles I’m Reading…

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Rene’s Top Five —In his weekly rundowns, YouTube employee Rene Richie provides his top five creator-economy-related news stories and tips in an easily digestible format.

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This is one of the many ways I keep current on what’s happening in the YouTube space. If you love this newsletter, you’ll like Rene’s Top Five.

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🎙️ Podcast I Released

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The Characteristics That Make YouTubers Go Viral — We've worked with many successful YouTubers and observed a few traits that help them grow a strong community of viewers on their channels. In this episode, we reveal these traits and explain why we think they are important.

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If you want to grow faster on YouTube this year, you won’t want to miss this episode.

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You can watch on YouTube or listen on Apple Podcasts or Spotify.

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Thanks for reading, if you want to reach out to me, just send a tweet to @WhiffenYT.

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Jamie