How to Get a Consistent Surge of Views Every Month

The Power of Seasonal Evergreen Content: How to Get a Consistent Surge of Views Every Year

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If you’re serious about growing your YouTube channel, you need to think long-term. Most creators are stuck on the content treadmill, pumping out videos that get a quick spike in views and then fade into oblivion.

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But what if you could create videos that not only keep bringing in views but also spike in popularity at the same time every year?

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This is where seasonal evergreen content comes into play.

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Imagine having a handful of videos that you know will drive a massive influx of traffic like clockwork every single year.

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All you need to do is:

1. Identify key moments in your niche’s calendar.
2. Create high-value content and release the video around the time of peak demand.
3. Watch as your views climb year after year.

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Let me give you three examples across different niches:

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1. Fitness and Wellness:

Every January, millions of people set New Year’s resolutions to get in shape. If you release a video like “Get Fit This January: Your 30-Day New Year Workout Challenge” it’s going to be relevant every single year. You can count on it bringing in thousands of new viewers right when people are motivated to start fresh. Fitness in general is pretty evergreen so if you could create multiple videos like this, the channel is going to look pretty healthy over the long-term.

2. Productivity:‍

Every September, as new students gear up for the academic year, there’s a surge in interest around starting the year off strong at uni. A video titled “How to Ace Your First Year at University: A Guide From a Top 1% Student” could become a staple for this channel, driving a spike in views each year as people look to reset their routines.

3. Cooking:

Thanksgiving is pretty big, so a video like “How to Make the Perfect Thanksgiving Dinner” can become a recurring favorite, especially if it’s a really good recipe as those viewers are going to return for a refresher every single November.

Now, the trick here is not to just have one of these videos, but a dozen of them.

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Think about your channel having 12 videos like these—one for each month—giving you a consistent boost in views and subscribers all year long. That’s a pretty strong strategy to implement over the next year.

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If you’re someone who releases four videos a month, then dedicated one video a month to seasonal evergreen content and help get yourself off the content hamster wheel.

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I have done this for a number of my clients and one that I’ve mentioned a few times is over on the GrowVeg channel.

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Recently, my pal George Blackman asked me to breakdown how I did this for them on our podcast Making It. Watch it here.

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YouTube Strategist Reveals Blueprint For Going Viral

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You can watch on YouTube or listen on Apple Podcasts or Spotify.

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Have a great weekend! 👋

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My Favourite Things This Week

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Video I’m Watching…

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How Anyone Can Make $10K - $1M per Month | Daniel Priestley - If you haven’t watched any content from Callum McDonnell, I recommend checking out his podcast, Creator Playbooks.

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He interviews a lot of creators and this latest episode with Daniel Priestley got the cogs whirring in my brain when I listened to it on a recent flight. I have a couple of new exciting projects to reveal to you soon which came as a result of this episode!

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Book a Free 15-Min Call With Me.

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This is a quick note to let you know that if you find this newsletter valuable, you can book a free 15-minute call with me here.

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I’ll review your channel and give specific advice on how you can generate more views by creating better video ideas with stronger titles and thumbnails.

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Video I’m Watching…

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The Pursuit of Wealth: Barista to Billionaire - Andrew Wilkinson - I also watched this podcast on the flight back home! This chat between my old boss Ali Abdaal and Andrew Wilkinson was really eye opening.

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They chat about his incredible journey from barista to billionaire entrepreneur. They explored his insights on money, success, and happiness and how he has navigated the challenges that come with wealth.

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It was pretty interesting to see how the two of them were trying to get closer to the other’s business model. I guess the grass always is greener!

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Website I’m Checking Out…

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'YTCH' allows you to zap YouTube videos like you would on TV - This cool project allows you to flick through different channels like you would on TV.

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There’s a history channel, politics channel, music channel, cooking channel…you get the idea.

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I actually found myself discovering some interesting videos that I wouldn’t have clicked on otherwise. Neat project.

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Thanks for reading, if you want to reach out to me, just send a tweet to @WhiffenYT.

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Jamie