📸 What I'm Watching - Mr. Beast's Private Discussion on YouTube Growth - I came across a Notion page from Andrew Kirby earlier this week in his Synthesizer Skool.
It's a conversation between him and Mr. Beast as they talk about his YouTube Philosophy, how the algorithm works, his mindset for creating viral videos and so much more. Definitely check this page out if you're a creator or someone who loves to know the ins and outs of YouTube.
🧵 Tweet Thread of the Week - YouTube Shorts & The New User Interface - I attended the YouTube Shorts event in London earlier this week. Here’s a thread on what I learned about how YouTube is changing Shorts & what the top creators are doing to achieve high views/subs.
A ton of engagement from this tweet thread and hello to the many new subscribers that signed up for this newsletter as a result!
📚 What I'm Reading - The Release Ratio: How to Make Use of Everything You Know - If you're like me, you consume a lot of videos, podcasts, and books. This fantastic blog post from MoreToThat covers consuming vs. producing content and has some great tips on a simple metric to convert all the information you're consuming into wisdom.
As a sneaky little bonus for the new newsletter subscribers, here's my recent video on how the smartest YouTubers get you to click:
How The Smartest YouTubers Get You To Click - In my eyes, thumbnails are the most important thing you need to focus on to succeed as a creator right now.
The fastest-growing creators on the platform are using a number of graphic design and marketing tricks to create eye-catching thumbnails that make you click and I’m going to show you how…
If you'd rather read the Tweet thread version of this video, check it out here.
Thanks for reading, have a wonderful weekend!
Jamie
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